Book Launch How to Launch a Book for More Sales [Printable Checklist]

Book Launch How to Launch a Book for More Sales [Printable Checklist] Book Launch: How to Launch a Book for More Sales [Printable Checklist] â€Å"Build it and they will come† is advice that rarely works when trying to sell books.Amazon is full of self-published books that have barely made any sales, leaving many writers dejected.If you want your books to succeed, to get into the hands of your readers, to potentially achieve bestseller status†¦. you need a book launch plan.After all, you’ve already spent months (or even years) crafting your manuscript. You’ve also spent a small fortune on a book cover, hiring an editor, proofreading, formatting, and other related expenses.The last thing you need after all you’ve invested is for your book to fail, to make exactly zero sales.(Okay you might make a few, to friends and family. But that’s not why you wrote your book, right?)If you have a book, or are looking to write a book, and are already thinking about promotion, then this is for you. Contrary to what you might expect, launching a book isn’t hard, and it doesn’t need to break the bank (although you do need to invest some money).NOTE: We cover everything in this blog post and much more about the writing, marketing, and publishing process in our VIP Self-Publishing Program. Learn more about it hereBy focusing on the minimal book launch strategy I’ll outline here, you’ll avoid being overwhelmed and launch your book on Amazon like a pro.Well guide you through how to:Price your book during launchBook launch checklistSet up your complete launch strategy during soft launchCollect reviews from your launch teamSet your book up with the best promo sites for both paid and freeStick to a minimalist launch planWhat to do Before a Book Launch Before you go any further, there are a few things you need to do in between finishing your manuscript and launching your book. I put together a 13-point checklist of these action items.You don’t need to carry them out with perfection since they can be tweaked later.But don’t launch your book with out doing these key tasks:Book Description - Create your book description using the Book Description Generator at Kindlepreneur.com.Keywords - Select 7 keywords for your book. I use KDP Rocket and Kindlespy. There is also Merchant Words and Google AdWords.Categories - Choose 2 main categories for your book in the KDP dashboard. Once your book is live you can email Amazon and request to have your book put into eight additional categories.Landing Page - Create a landing page for your book. This can be used to collect email addresses and give away a chapter of your book before its release (optional).Upload Manuscript - Upload your manuscript to KDP. Proofread your book using the KDP online previewer.Upload Cover - Upload your Kindle cover to KDP.Launch Price - Set your launch price at 0.99.Lead Magnet - Insert a lead magnet into your book, both at the front and back. Connect this to your email list provider such as Mailchimp or ConvertKit.Audiobook (Optional) - Get your audiob ook created. Plan to release your book through Audible or ACX.Paperback - Get your paperback version created. You can set up your paperback at CreateSpace. Optional: Your paperback can be launched after the Kindle release.Emails - Pre-write emails that you’ll send to your launch team.Goodreads - Goodreads account created and author profile setup. Your book will end up there either way, so it’s worth setting up an account to associate the book with.Launch Plan Model - Map out the specific action steps you are taking for each day of your launch. I have provided a model for this further down the post.Download Your book Launch Checklist Your free pre-launch checklist for landing yourself a Bestseller banner! Just like there are a variety of business models to choose from when planning your venture, there are a variety of book launch strategies to choose from.For example, you could follow Steve Scott’s 5-Day Launch Plan That Works which he used to effectively lau nch the bestselling book 10-Minute Digital Declutter that he co-authored with Barrie Davenport. Or you could emulate Nick Loper, of Side Hustle Nation fame, and his successful launch strategy which sold 2600+ copies of his book Buy Buttons. There’s even the detailed launch plan of Rob Cubbon, the author of The New Freedom.These are all plans that work because of one thing: They are strategic in their planning and strategic in their execution.However, while there seems to be a lot of steps, an effective book launch plan isn’t complicated. Your launch plan will depend largely on:Your objectives and purpose.Your platform. The bigger your platform and access to influencers, the bigger (and more diverse) your launch.In the strategy I’ll show you, I keep things simple. It’s a 12-day launch, including a 3-day free promo through Amazon.If you’ve ticked everything on that checklist, then it’s time to hit publish on your book and to start your launch strategy.But, before we dive into that, there are a few things you need to know about Amazon’s algorithm as it informs your book launch strategy.The Amazon Algorithm: A Few Basics for Your Book LaunchAmazon uses an algorithm to measure and track book sales, and everything else on their platform. It’s worth remembering that Amazon wants you to succeed: if you make money, Amazon makes money.Knowing a few basics of it can help you to have a greater launch and to sustain the life of your book for months (and years) after the launch buzz wears off.Here’s how it works in a nutshell: Your book starts ranking as soon as someone buys a copy. Every purchase of your book pushes the ranking up the ladder. As a book moves up, it jumps ahead of the other books in your selected category. The rankings are based on recent sales and Amazon favors a book that is getting consistent, ongoing sales.A book that runs a promo and gets 200 sales in one day, but then nothing else for the week, will not perform as well as a book that gets the same number of downloads over the course of a ten-day period.Slow, steady traffic and a long-term plan is the way to succeed with your book.Steady, organic growth will always outperform a sudden burst of downloads.It’s worth noting also that while reviews and the price of your book do not affect your sales rank, they’re still worth having. The more quality reviews you have, the more credible your book will be to shoppers.This affects their decision-making power to buy, which translates into more downloads and an increase in sales rank. Focus on getting as many quality reviews as you can during this launch phase. Then, continue to work on getting reviews from organic traffic.With that out of the way, let’s look at two necessary steps you need to do before you promote your book.Setting Up Your Amazon BestsellerTheres a very specific formula to follow during your book launch that will have you hitting those Ama zon bestseller lists. And you definitely want to become a bestseller so you can increase your sales and maintain your position at the top.The $0.99 Launch StrategyI know what you’re thinking, â€Å"$0.99? Why would I essentially give my book away for free? I didn’t get into this business to fulfill the starving artist stereotype.†I know how you feel, but trust me, there’s a good reason for launching it at this price. You may be selling it at a super-low point now, but the rewards are coming later.Remember: think long term.It’s better to have a book that has steady sales in the long term than to just have a burst of downloads now, then zero in the future.Action Item:Go to the KDP dashboard and set your book at $0.99. With the exception of the free promo period (which we’ll get to shortly), your book will be at $0.99 for the duration of the launch.The Free Book Launch StrategyI mentioned that our strategy will have a 3-day free launch. Setting this up is easy. If you plan to run a free promo for your book, you can set this up as soon as your book is live on Amazon. To run a free promotion, your book has to be enrolled in the KDP Select program for 90 days.A book that is listed for free will be ranked in the free store and books set at a price are ranked in the paid store.If you don’t have a following (email list) or you are just getting started, I suggest you do the free promo. The free promo gets your book into more hands (that will hopefully read it) and increases its visibility across more platforms.Action Item: Go to the KDP dashboard, and under â€Å"Kindle eBook Actions,† enroll into the KDP Select program. While enrolled in the KDP select program your book has to be exclusive to the Kindle Store.Action Item:Go to the KDP dashboard and set your book at $0.99. With the exception of the free promo period (which we’ll get to shortly), your book will be at $0.99 for the duration of the launch.Book Promotion Sites: Free and PaidWhen launching your book, especially during your free promo, you want to put it into the hands of as many readers as possible. Amazon ranks your book in the free store based on how many downloads it gets.The higher you rank, the more downloads you’ll get from Amazon browsers. Which means to maximize your launch, you need an initial surge of readers that don’t come from Amazon.This is where book promotion sites come in. You can use them for both your paid and free launch. In the launch scenario later on in the post, I’ll show you how to batch these sites together to give your book the boost it needs.An aside if you have a healthy email list: you won’t need to rely on these sites as much. This is especially beneficial for authors who are just starting out and don’t yet have a strong platform.Keep in mind that results vary for each site and your performance will largely depend on your book’s quality.You still need the essentials: a great book cover design, a compelling book description, and an eye-catching book title.Below is a list of my favorites that I have personally used, in combination with an email list to launch multiple bestsellers. You can also check out Dave Chesson’s blog on this as he covers the best sites to use for both free and paid.The price for each promo site varies depending on the niche and category.The Best Book Launch Promotion SitesBuckbooks. If you can get onto any of these promo sites, Buckbooks is the one you want to try to get into. You need 10 reviews before they’ll schedule you. Note: You can promote the 2nd book on the same day for only 25% of the price. Great deal. But you can only promote once every 6 months for each book. If you use their Archangel Ink book production services you’ll get a guaranteed placement.Robin Reads - (need 10 reviews and a 4.9 rating) Takes a couple days to get approved ($55). Great results. I usually get anywhere from 60-100 downloads with this one. https://robinreads.com/author-signup/ Note: They have a calendar that is usually booked out weeks in advance. In this case, consider using Robin Reads for future promos of existing books already launched.BookSends - $40. If you can match this up with Robin Reads or Bucks on the same day it’s a great little boost. https://booksends.com/BKnights (Fiverr) You can’t go wrong for $5. I would also take the extra gig for $5 and get in on their daily newsletter. Downloads average 12-30 depending on the book.eReader News - Great gig but hard to get approved at times. takes several days for a response. Various prices. https://ereadernewstoday.com/Booksbutterfly. You are basically paying for downloads, one of the few (if only) sites that do that. They have various packages for everything. I recommend the Silver Eagle ($90) that gets you 50+ downloads + KU borrows. (https://www.booksbutterfly.com/bookpromo†¦/paidbookpromotion/)The Fussy Librarian (https://www.thefussylibrarian.com/). Great promo but very hard to book in advance. They are usually booked out 2-3 weeks ahead. Need 10 reviews to get accepted. Various price ranges. Strong results.Bargain Booksy. I love this one, no reviews needed and you can sign up right away and get approved. $25 for nonfiction. Lots of categories and good results. https://www.bargainbooksy.com/sell-more-books/eBooks Habit. Great little promo, I recommend the guaranteed placement for $10. https://ebookshabit.com/for-authors/Awesome Gang. This one is great for the price, $10. They have a free option but go with the paid. https://awesomegang.com/submit-your-book/Many Books. Great little gig, average returns, $29. You can also sign up to become a featured author. https://manybooks.net/promoteDigital Book Today ($40). Good gig, average returns and works better with fiction than non-fiction. https://digitalbooktoday.com/eBook Stage. Another great little promo site, reasonably priced. $10. https://ebookstage.com/Book Runes (https://bookrunes.com/). Global reach with over 50k mailing list, $25. Average to very good results.BookBub. This is by far the biggest and the best promo site. Very tough to get accepted and it is expensive, but worth every dime. At the very least you should set up an Author profile on BookBub and start to get people to follow you. They have a great blog too that gives powerful tips on how to get a BookBub feature. https://insights.bookbub.comEmail your list (if you have one). if you don’t, BUILD one. This is by far better than all of the promo sites combined. If you don’t have a list yet, start building one with Mailchimp, Mailerlite or Convertkit.The Book Launch Sequence and Set-UpTo keep things simple, I’m giving you an example of a book launch that covers 12 days. This is similar to the launch that I did for my book Relaunch Your Life, except that I didn’t run a free promo. However, for this post, I will look at ho w to include a free promo as well.Your launch will look and perform differently than this, but you can use this as a model and tweak as required. This launch assumes you are launching your book at $0.99 with a free promo set up through KDP for 2-3 days.What is the difference between a soft launch and the actual launch?I use the term soft launch below, which is different from your actual book launch. Your soft launch begins from the moment you hit publish.As Amazon takes about 24 hours to set up your book, I recommend hitting the publish button at least 24 hours before you begin your actual launch. For example, if your launch plan beings on a Sunday, then publish your book on a Saturday.The 12-Day Book Launch ModelReady for your book launch? In this book launch model we use 3 days for our soft launch window, and then begin the actual launch on day 4.Day 1: First Day of Soft Book LaunchThe first day of your soft launch is critical. This is the day when you are going to set up your boo k to successfully launch over the next 11 days. The price point is set at $0.99.Here is a brief checklist of what to do on day 1 of the soft launch:Create your Amazon Author Page. Set up your bio and upload an author pic.Claim your book by hitting the ‘add more books’ tab. This will appear on your author page within 24 hours.Email your launch team. Let them know the book is ready for verified reviews.Email Amazon customer support. Request that your book is placed in additional categories.Set up a few promo sites for days 2 or 3 while your book is at 0.99. This starts to build momentum. Recommended Awesome Gang, Bknights, and Booksbutterfly.As soon as you have ten reviews, set up the rest of your promo sites for the week. Not all of these promo sites require a set number of reviews. Check the list for links to the sites and submission requirements.Set up your Free promo in the KDP dashboard. Your free promo will be 2-3 days. This will start on day 4 (or however long you decide to run your soft launch). If you do a 5-day soft launch your free promo will start on day 6. Set up several paid promo sites to advertise your book for free. Although your book is free, the promos will cost you.For your free promo on days 4-5 contact:James H Mayfield (Note: his calendar is very busy. You might not get on for the days you want with short notice. Consider using your remaining free days at a later date and arrange to have James promo your book.)Bknights (free promo)Awesome GangFreebooksyBooksbutterflyIf you combine these promo sites with the organic traffic you’ll get from Amazon, you should do very well for free downloads.Day 2-3: Soft Book Launch (Optional: You can extend this up to 5 days)Social media burst to your FB page, mastermind groups, and other sources to spread the word. Dont forget about other social platforms with large reader audiences like Twitter and Tumblr.Day 4-6: FREE PromoThe promotional sites you got in touch with on day 1 will be ad vertising your book. Send an email to your team to notify them that your book is now free. Promote to social media!Day 7-10: Paid Promo SitesRun paid promo sites recommended from the list above. You can cluster these a day apart or combine 2-3 promos a day.Day 11-12: Winding Down the Book LaunchIf you followed the plan you should have had a considerable number of downloads for both your free promo and your $0.99 promo. Remember that your numbers will vary depending on your platform, book quality, niche, and sometimes, luck.Email your list and remind them the book will be 0.99 for only one more day. Contact your launch team and thank them for reviews and their support.This is the last call for reviews and downloads.Day 13: Increase the Price to $2.99Leave it there for one week and raise it to $3.99. You can test the pricing by going up to $4.99 and watching what happens. Monitor the sales and adjust accordingly.I usually spend around $300-$400 per launch minimum on promo sites but ho w much you spend is up to you. Stagger them out over the course of 10-12 days.Beyond the Book LaunchOne of the biggest challenges authors have is where to go after the initial book launch is over.How do you promote, market, and keep bringing in traffic so that your book doesn’t drop off into oblivion? Here are two things you can focus on:#1 Write another bookMultiple books create momentum. Look at the army of fans that Game of Thrones had before the TV Show launched. How did George R.R Martin build that? By setting up and writing the books as a series.Do you have a series of books you could write?A series is a great way to build your brand, a list, and to keep traffic growing with increased interest in your books.#2 Build your business on the back endCreate a business around your book with coaching, a course, or an automated email course that gets readers engaged after they are finished your book.They want to know more about you and so, if you have a business set up to kick in for subscribers, this is the start of what could be a great author business.Launching a book is a combination of strategy, imagination, and hard work. If you have a great book to promote and a team of people (a small team will do) backing you up, you can have a great launch that gets your book into the hands of your market.With every book launch, there is more to learn. If you keep launching, you’ll get better. And as you get better, you’ll get more fans.Eventually, you can turn your launch into a massive movement with thousands of fans standing behind you pushing your book towards New York Times Bestseller status or get featured in The Wall Street Journal.Imagine that.Whatto do Next!Its not enough to just read about launching your book.Learning from the best and then takingaction is where real success is made.#1 Learn more!The learning never stops not when it comes to this ever-changing (yet growing) field of self-publishing. And in order to stay ahead of the cu rve, you have to continue to invest in your knowledge.

flagburning essays

flagburning essays IS FLAG BURNING PROTECTED BY THE FIRST AMENDMENT? "If a jerk burns a flag, America is not threatened. If a jerk burns a flag, democracy is not under siege. If a jerk burns a flag, freedom is not at risk and we are not threatened. My colleagues, we are offended; and to change our Constitution because someone offends us is, in itself, unconscionable," It has been held by the United States Supreme Court that burning an American flag as means of expression or peaceful political protest is an act that is fully protected under the first amendment. Government does not have the power to prohibit flag burning simply because they, or anyone else, may find it offensive. However, other laws or ordinances such as arson laws or rules governing the use of fire in public places may still be applicable. In 1989, a man by the name of Gregory Lee Johnson was active in a political protest. When the demonstration was over, Johnson set fire to and burned the United States flag in front of the Dallas City Hall. Surrounding protesters chanted "America, the red, white, and blue, we spit on you." While watching the flag go up in flames. Katsh 128 Johnson was arrested for violating a Texas flag desecration statute. He was convicted, sentenced, and fined. The court of appeals for the Fifth District of Texas upheld the conviction. The Texas Supreme Court of Criminal Appeals, however, reversed the decision holding that the conviction violated Johnson's rights guaranteed under the first amendment. When the case made it to the United States Supreme Court, it was decided that such a statute violated the first amendment, and that Johnson had indeed been wrongly convicted. Supreme Court Justice William Brennan stated that "interest in preserving the flag as a symbol of nationhood and national unity [does not] justify his criminal con ...

Pepsi or Coke From Research Paper Example | Topics and Well Written Essays - 1000 words

Pepsi or Coke From - Research Paper Example The current ratio for Pepsi is 1.09. Current ratio measures the ability of the firm to pay its current liability using the current asset. Current asset is the most liquid form of asset that a firm can easily turn into cash. Current liabilities are short term payable in a period less than a year for example short term loan. From the ratios, Coca-Cola has a lower current ratio compared to Pepsi. The lower current ratio for coca-cola is an indication that the firm is not doing well in its current liability management compared to Pepsi. When the current ratio is low, it means Coca-Cola may not be able to meet its current liability obligation using the current asset. As a result, Coca-Cola may resolve to use other sources of financing to cover its current liabilities. Lower current ratio is an indication of inefficiency in managing assets of the firm. On the other hand, Pepsi has a higher current ratio than coca cola. A comparison of the two reveals that Pepsi is doing better than her rival coca-cola in managing its current ratio. A higher current ratio is an indication that Pepsi can meet its current liabilities more comfortably using its current asset. The current creditors can be more confident with on their payment. The creditors are assured of timely payment due to enough current assets to meet the firm’s current obligation. Also, in case of dissolution, current asset can be used to pay current debtors with more ease. Further, a high current ratio increases the credit worthiness of the firm and in this case Pepsi has higher credit worthiness than coca-cola. This is attributed to the firms not having most of its assets tied in fixed asset thus quicker to liquidate the current asset to meet current obligation. The profitability ratios calculated in the appendix are the return on asset and return on equity. Return on asset is the ratio of net income to average total asset. It measures how much revenue is earned from application of the

Paraphrasing Essay Example | Topics and Well Written Essays - 250 words - 39

Paraphrasing - Essay Example During the process of decision-making, there is evidence to the effect that there was a lack of delegation and communication among the health professionals. However, there was a demonstration of prioritization as a nurse bought a tracheostomy set. That was a show of decision-making on the part of the nurse. Unfortunately, the nurse was ignored. There was an insufficient number of health professionals present in the room. There were just three experienced anesthetists present. That hampered decision-making as they were not able to consult with other medical officers or nursing staff. Time had a big impact on the outcome of the situation. In the beginning, when there was a sudden decrease in the patient’s oxygen levels, time acted as a limiting factor. Although it was beyond the health professionals’ control, they failed to maximize on the little time they had. That played out in the gravity of the outcome for

IBM Essay Example | Topics and Well Written Essays - 2250 words

IBM - Essay Example IBM is an American Computer manufacturing company which was founded in 17 February, 1874 by Thomas Watson. It is also known as the ‘big blue’ due to the color of its logo. The company started as a producer of punch cards tabulating machines. It built a 600s calculator in 1930s which was based on the punch card processing machine. The first computer (Mark 1) to perform long calculations automatically was co-funded by the organization in 1944 together with Harvard University. Watson Junior developed the 701 EDPM in 1953 which was meant to help in the policing of Korea by the United Nations but was not compatible with the punch card processing machine. The machine had processing units which were about 10 times faster than the core memory. The organization built more computers of IBM types like the IBM 704 of 1956, IBM 7090 of 1960, the 650 EDPM which was compatible with the earlier calculator 600s and it was the first massively produced computer. In 1981 the organization bu ilt a home-use computer called IBM PC. The company currently produces software products and computers. IBM research has helped the company in development of new technology and their application and helped the company to make innovations in the industry. These include; the innovation of copper chip technology that are capable of holding very large capacity of information. These were scheduled to be produced in 1998; Introduction of the Giant Magneto-resistive Head (GMR) which allowed introduction of products with higher areal densities e.g. disk drives; Speech recognition technology that would revolutionalise data input and usage of computers in business. There is research to expand and enhance voice recognition software which is already available in 8 words; Scalable parallel systems that allows joining of computer processors together while breaking down complexity and data-intensive jobs to speed their completion; Token-ring networking that allowed more efficient and reliable control of LAN (Local Area Network) traffic-a token-ring controls an individual computer to accessing of the network for example used in factories, cyber cafes, and university campuses; discovery of High-temperature superconductivity in ceramics which was done in 1986 by two scientists from the organization and they were offered the Nobel Peace Prize; discovery in Fractals allows mathematical description of natural irregularities via fractal geometry. A paper which contained the view that, irregular shapes in the nature, like tree branching of objects or phenomena had similar form when given a close up view or far away. The paper was published by Mandelbrot Benoit a scientist at IBM, in 1967; introduction of Formula Translation System (FORTRAN) in 1957; Dynamic Random Access Memory (DRAM), whose memory concept of storing one bit of information in a memory cell consisting of only one transistor and a capacitor, was first described by a researcher in organization in a patent issue of 1968.

Gene therapy Essay Example | Topics and Well Written Essays - 1250 words

Gene therapy - Essay Example Currently, research is going on for gene therapy by various approaches in different parts of the world for various diseases like combined immuno-deficiencies, hemophilia, Parkinson's disease, cancer and even HIV (Verma and Weitzman, 2005). Though gene therapy has been under research for the past 2 decades, no single gene therapy has been approve for clinical use. The main reason for this is safety concerns pertaining to gene therapy trials and treatment. In this essay, various strategies to increase the safety of gene therapy will be discussed through review of suitable literature. Safety issues related to gene therapy are mainly related to the methods employed in gene therapy. There are basically 2 methods of gene therapy and they are ex-vivo therapy and in-vivo therapy. In ex-vivo therapy, gene delivery is done in cells after being removed from the body (Hecht, 2004). The cells used thus are basically grown in the laboratory. The cells are than modified outside the body and then tr ansplanted back into the body. In some research trials, cells from blood or born marrow are taken out and cultured in a laboratory. Thereafter, the cells are exposed to the virus with the desired gene. The virus infects the cells and transfers the therapeutic genetic material into the nucleus of the cells. After this, the cells are injected into the patient’s body by vein. In in vivo therapy, gene delivery is done in the cells that are still in the body. The simplest method of introducing therapeutic genetic material into the cells is direct introduction into target cells. However, this method is not practical because it can be used only with certain tissues and requires large amounts of DNA. Other methods are there wherein the genes are delivered into cells by vectors like viruses or bacteria, by electroporation or tiny synthetic "envelopes" of fat molecules (Hecht, 2004). Of these, the most commonly used vector is virus. Vector is the carrier of the gene. Viruses are used a s vectors to deliver genetic material to the nucleus of the cell that contains its DNA. The natural ability of a virus to enter a cell is used for this purpose. The viruses used for gene therapy are retrovirus, adenovirus, adeno-associated virus and herpes simplex virus (Genetics Home Reference, 2008). While preparing the vectors for gene therapy, the DNA coding for a part or whole of the normal genes of the virus to be used as a carrier is removed and replaced with the treatment gene. The carriers are engineered in such a way that there ability to enter the cells is not lost but they cannot reproduce. Genes delivered by tiny synthetic "envelopes" of fat molecules enter the cell by cell membrane which has very high concentration of fat molecules. In electroporation, the genes are delivered into the cells by creating tiny openings in the cell membrane. This is done by using a bionic chip. The chip contains a single living cell embedded in a tiny silicon circuit (Hecht, 2004). Another method of gene therapy is where the therapeutic gene gets inside the target cell by chemically linking the DNA to a molecule that will bind to special cell receptors. After binding to these receptors, the DNA is engulfed by the cell membrane and passed into the interior of the target cell. However, this is less effective than the other methods (Genetics Home R

Analysis of Strategic Information Systems Research Paper

Analysis of Strategic Information Systems - Research Paper Example Data is collected at all points which act as sources of data which is then converted into needed information during the data processing phase and this, in turn, is made available at an appropriate time when people managing the company needs it. Essentially, information management is all about providing the right information to the right person at the right time. However, due to various reasons that occupy and clutter happenings in the company, we find that the information gets lost in them. Information Management also loses sight of why, when and how the information is needed in order to get targeted output. This would mean that the information management strategy should be clearly in line with the management strategy of the company. Secondly, the information management strategy is needed to ensure that the entire department works in sync. This will become more pronounced when the strength of people in the department grows. The staff in the department needs to get tuned to the management requirements and the strategy that the management of the company has adopted in order to ensure that all the targets of the information needs are met by the department. In order to make sure that this happens, the information department needs to form a strategy which would repeatedly cross-check whether the company's goals and targets are aligned to the targets and goals of the department. Thirdly, information management strategy ensures that there are a clear plan and purpose in the operation of the information department. This will also make sure that everyone in the department knows their own roles and responsibilities. Moreover, when an issue props up, then everyone knows who has to take care of what and thereby ensures smooth incident management as well. Knowledge Management Strategy Every company and organization has its own specific knowledge that is created over a period of time. This happens to ensure the very survival of the company. Knowledge comes about in different ways and means. It resides in drawings, designs that the company makes and in their intelligence properties. All these add up to knowledge and this knowledge needs to be managed properly to ensure that it is available to people who are working in the company when they need it. Knowledge Management is defined as making available in the right knowledge or information or company proprietary data to the right person when he needs it. It is about not enabling knowledge to people who are not supposed to receive it. Much the same way, it is also about people receiving only what they are supposed to receive. Anything above this or below this is not knowledge management. Moreover, who is to receive what kind of knowledge is the strategy that the company would adopt. The company needs to decide how to secure its knowledge packets should be. In most cases, the major quantum of knowledge resides in very minor information.