The Fighter free essay sample

I was ten years old when I saw one of the most frightening sights of my life. I was at Tufts Medical Center in Boston, with my mom, my sister, and my grandmother. We were all gathered around my grandfather who was hooked up to numerous amounts of tubes, machines, and IV lines. My grandfather was in the middle of his fight against esophagus cancer and I remember thinking to myself, this is going to be one of the last times that I ever see my grandfather. The part that I did not take into consideration before that thought was; my grandfather has a fierce driving force to live deep down within him. No matter what obstacle is thrown in his way, it is not a question of whether he can get around it; he just wonders when he is going to conquer the problem. A few months later, when my grandfather was at home recovering, my family and I would make daily trips over to see him, since we live about a two minute walk away from each other. We will write a custom essay sample on The Fighter or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The majority of the times we would go over to see him, there would be a visiting nurse taking care of him, he would be sleeping, or he would be in too much pain and agony that my mother would not want us to come inside and see him. But then there were the times that my grandfather and I would sit and watch the Red Sox or just talk about what’s going on hours after my family left. Once summer time rolled around I was always over my grandparents house. I mowed their lawn and did small tasks that needed to be done around the yard. One day my grandfather came outside with me and I figured he was just supervising because I was working near a cluster of thorns. I didn’t notice the pair of clippers he was carrying. He told me that he was going to help me take down the vines that were strangling a group of trees. I was completely surprised and excited for us to be working together. From this moment on, every time I do a project at his house, he is right there next to me, even if he is sitting under a tree in the shade, while watching me work. All of my aunts, uncles, and cousins often say that I am the one that keeps my grandfather going because he’s always outside doing something with me. I know that he is a fighter and will never give up on anything that gets in his way.

Silver Linings Playbook Bipolar DIsorder Essays

Silver Linings Playbook Bipolar DIsorder Essays Silver Linings Playbook Bipolar DIsorder Essay Silver Linings Playbook Bipolar DIsorder Essay As the term bipolar disorder suggests, afflicted individuals also experience the poop site of mania depression. The result is an oscillation between extreme mood states that is o ten accompanied by severe distress and impairment and requires consistent and intensive med action management (the traditional remedy is a mood stabilizer such as Lithium, although many to her classes of drugs have been shown to be effective for its treatment). In the role of Pat Jar. Bradley Cooper (best known for his role in the raunchy Hangover films) shows hurtfulnesss range and talent. As is often the case with individual s with bipolar disorder, he plays Pat Jar. As remarkably charismatic and intense. Despite this, the portrayal of bipolar disorder is a mixed bag. Only in one terrific scene when Pat Jar. Obsess veal finishes a classic novel and storms into his parents bedroom in the middle of the night t o deliver a rapider rant about the books ending do we see a true manifestation of the d crosier. Throughout most of the rest of the film, his tendency toward verbal and physic cal aggression and his obsessive thought patterns are the primary symptoms on display. Although h these symptoms are not atypical of bipolar disorder, they are hardly the hallmarks and overlap with a wide range of other pathologies. There is nothing particularly dishonest or blatantly niacin rate about the depiction, but it pales in comparison to others that have been captured on fill m and television. The relationship between Pat Jar. And Tiffany is an extremely Odd one. It involve sees enormous deceit, a fair amount of stalking, and offensive, blunt, and callous barbs repeat deadly flung back and forth. Despite this, the incredible chemistry of Cooper and Lawrence (and some sharp writing) makes the audience root for them to fall in love. But is that really a g DOD idea? A great deal of work in evolutionary and social psychology has focused on the factors that go into our election of potential mates. We know that individuals across cultures and thro ought history are attracted to others who share our attitudes, values, and various other character restricts. (If we want to speak in clicks, the research concludes that in general birds of a feather FL sock together, not that opposites attract. ) We also know that individuals with mental illness are more likely to have unstable and unsuccessful romantic relationships and that this is nana cede when both individuals have mental illness.

Finance & Accounting Essay Example | Topics and Well Written Essays - 1000 words

Finance & Accounting - Essay Example Wallace defines Tests of Reasonableness "as non-statistical models using operating or external data as well as financial data to predict an amount under examination" (Wallace, 1994, Section on Evaluating Analytical Procedures). As Wallace illustrates, Tests of Reasonableness include accounting and non-accounting variables in the model, with the aim of enhancing "the reliability of a test of reasonableness compared to single variable and financial ratio analysis." On the company's purchases, the going-rate for the exchange rate between UK and the import country source's respective currencies, multiplied by the average volume of clothing purchases, can be used to evaluate the reasonableness of the current month's purchases. For the company's sales, the average sales of a retail clothing company of similar size, multiplied by the company's average monthly sales volume, can be used to test the reasonableness of the current month's sales. Lastly, the average salary (including commission) of employees who work in similar industries (of the same size) in England, multiplied by the company's total number of employees, can be used to check the reasonableness of the company's wage expenses. Wallace explains that Financial Ratio Analysis "tend... of a retail clothing company of similar size, multiplied by the company's average monthly sales volume, can be used to test the reasonableness of the current month's sales. Lastly, the average salary (including commission) of employees who work in similar industries (of the same size) in England, multiplied by the company's total number of employees, can be used to check the reasonableness of the company's wage expenses. Financial Ratio Analysis Wallace explains that Financial Ratio Analysis "tends to be more effective than single-component procedures because it explicitly considers interrelationships among financial variables" (Wallace, 1994, Section on Evaluating Analytical Procedures). This approach entails comparing one entry in the financial statements versus another entry, to draw implications regarding the company's financial or operational state. For example, a low net income-to-sales or gross margin ratio can possibly suggest that the company is losing significant amounts of money in its operations, because its operating expenses cannot justify the sales and revenues that it is receiving. Comparing these ratios against industry benchmarks can suggest how well the company is faring, against the whole retail clothing industry. Moreover, the ratios 'days sales in receivables,' 'days sales in inventory,' and 'inventory turnover' can give an idea of the efficiency of its collection efforts on its receivables, as well as how fast it needs to replenish its inventory to keep up with periodic demands. Regression Analysis Regression Analysis "involves the creation of a model using operating and external data as well as financial data" (Wallace, 1994, Section on Evaluating Analytical Procedures). This type of analysis, however, is more precise than the basic

The role of public relations in the shaping of news Essay

The role of public relations in the shaping of news - Essay Example Since the past century, when journalism became an established and highly respected practice, journalists have helped to shape news and public opinion. While journalism involves creative writing and plagiarism is abhorred, a few journalists and media houses have taken up an unhealthy practice called Churnalism. This is a form of journalism in which press releases given out by the Public Relations agencies and news agencies are copy/ pasted to create content for print and online media, without verifying the news or investigating the issues. This has given rise to the internet bound writer whose main source for news and creative ideas is the Internet. Field and investigating journalism that once made erring national leaders and business barons wait with dread for the morning paper is now nonexistent. Taking its place is the ubiquitous PR release that forms the main news source. Overall, crime stories see the highest Churnalism with PR release sent by police departments. PR releases by b usinesses and NGOs find some more publishers among journalists. (Davies, 2009). The dangers of this churnalism are manifold. There is a strong indication that the PR agency, that releases the news releases are tendentious and in favour of the entity, that pays the agency. For such agencies, truth and facts are secondary and they tend to pile calumnies, distort news, and twist facts until the resulting story meets their prescribed line of thought. Such reports create more trouble when ill-advised journalists, media and newspapers pick up.

Business research and consultancy Essay Example | Topics and Well Written Essays - 3000 words

Business research and consultancy - Essay Example The paper tells that research and consultancy are two different concepts, which have a number of variations between them. However, they have so much in common and this is quite essential towards each other. Consultants require knowing the findings of research prior to recommending any incentive technique in dealing with the practical problems of management. It is imperative for consultants to consider whether any researches had been conducted towards the utilization of such techniques in circumstances similar to the ones their clients are experiencing. Business research was in the past deemed a data collection service focusing on markets whereby clients requested particular data and the market researchers collected and provided to them. Where such data is now accessible by the various market competitors, business have continually been challenged to not only focus on marketing but also their competitors in order to diagnose the market’s current situation and the problems existi ng in a more detailed manners and identify their weaknesses and strengths. Market is highly dynamic and this requires businesses to constantly analyze the marketplace so as to plan and match their company strengths with the existing market opportunities and devise tactics and strategies to achieve their objectives. Market research also plays an important role in enabling businesses to continuously watch for threats to their plans achievement. Business research is also critical for monitoring progress of an organization’s strategy implementation... Market is highly dynamic and this requires businesses to constantly analyze the marketplace so as to plan and match their company strengths with the existing market opportunities and devise tactics and strategies to achieve their objectives. Market research also plays an important role in enabling businesses to continuously watch for threats to their plans achievement. Business research is also critical for monitoring progress of an organization’s strategy implementation (Kent 1993, p. 2). Marketing research and consultancy practice is concerned with collection, analysis, and interpretation of data on market, company, and its surrounding environment. Such information is relevant for problem diagnosis, business planning, and market strategies control. When firms and entrepreneurs face problems in their businesses related to issues like decline in sales, poor customer relationships and satisfaction, stiff competition or general decline in product demand, they approach business r esearch and consultancy firms for advisory. To identify and address the problems, relevant data is required to identify factors leading to the problems and clarify the decision required to be made. Some research may involve product testing and others may involve pricing research especially for new market entrants (Kent 1993, p. 4). This paper is a reflective report in which the writer desires to give a comprehensive experience of business research and consultancy. The research has used secondary type of research to explore the debt collection software solutions used by various debt collection companies such as Line Time, Win Collect, Proclaim Case Management, Crevice, Adtec, TDX Group, Actius, Capture, Silver Link, Latitude and Experian’s Tallyman. This is a reflection of the

The aims and nature of ryanair

The aims and nature of ryanair The aims of this report are to analyse and explain the nature of Ryanair business organisation, identify the contribution of functional areas to the operation of Ryanair organisation and to demonstrate an understanding of core concepts in functional areas. The objective of this report is to show understanding in organisations key areas such as: organisational type, financial information, marketing management, quality and supply chain. The Ryanair Holdings second-largest airline in Europe in terms of passenger numbers came to the business world in July 1985 with flights on a 15-seater Bandeirante aircraft. It was operating daily from Ireland to London Gatwick airport. Quantity of passengers was approximately 5,000 thousands. In 2009 quantity of passengers increased by 66,503,999 million. Ryanairs fleet rose to 232 Boeing 737-800. During 1985-2009 Ryanair has opened bases in the centre and north side of Europe. Low cost airline profits rose 200% to over 318 million euro while many of Ryanairs competitors announce losses and even more go bankrupt (Ryanair 2009). Ryanairs future activities will be considered in below presented articles. 2.0. Findings Figure 1. Ryanair Holdings Logo (Ryanair 2010) 2.1. Organisational Structure Bonderman and OLeary (1996) established a new company Ryanair Holdings, they have bought the control of Ryanair Company just for  £5 million cash, an airline they had valued at approximately  £57 million. From that moment Michael OLeary is Ryanair Holdings legal entity (Creaton 2007:117). 2.1.1. Sector in which Ryanair Trade According to Palmer et al., Ryanair operates in private-sector, because the aim of private-sector organisations is to earn profits for the owners of the organisation. As OLeary is entity of Ryanair, he: à ¢Ã¢â€š ¬Ã‚ ¦always acting in the interests of the company because he is a shareholder (Siobhan Creaton 2007:278). Moreover, OLeary said that he will earn as much profit as he cans (Siobhan Creaton 2007:277). In addition, private-sector is able to monitor the results of its marketing activity, as the benefits are usually internal to the organisation (Palmer and Hartley 2006:230). Ryanair publish their annual report which will be used in this report as an example of sources of finance (Ryanair Holdings 2010). Private sector is subdivided into four types, but Ryanair refers to two of them: Private Limited Company (LTD) and Public Limited Company. LTD permits some defence to the shareholders they take a risk to invest money for business. Thus, shareholders can use Ryanairs annual report (Ryanair Holding 2010) which includes detailed financial information (Boddy 2002:488). PLC must have a minimum share capital of  £50,000 and must have at least two directors. As to Ryanair, OLeary and Bonderman have bought control over Ryanair Limited for  £5 million (Palmer et al. 2006:220). Consequently, Ryanair Holdings PLC (Ryanair Holdings) is the holding company for Ryanair Limited (Ryanair). 2.1.2. Structural Style Ryanairs structural style is divisional, where administrators create divisions and make them responsible for all the functions to deliver their facilities to the consumers (Boddy 2002:245). Ryanair Company has geographic divisions, to the location of customers. For example, Ryanair has a group of people who works in Baltic countries, such as Latvia and Lithuania and there are managers, who are responsible for staff, customer needs, and manager use autonomy to meet local needs (Boddy 2002:246). 2.2. Ryanairs Source of Finance Ryanairs company is financed by internal sources sources of finance that come from the business activities retained profit. For example, if the Ryanair business had a successful trading year, the organisation can use got profit for future activities. Of course, Ryanair can use profit only after paying all its costs (Manak 2009:184-185). The advantage is that source is very useful for long term business, because they can use it sources for future business activities. For example, Ryanairs attendants sell a variety of products such as MP3 players, digital cameras, perfumes and so on. All the extras revenues are up to 15% of all revenues. Ryanair Company is trying to earn revenue on everything on the board except seats (Kotler et al. 2009:577). Furthermore, Ryanair is run by equity finance. That means that organisation or a person providing money, does not receive interest and there is no guaranty that it will be repaid. If organisation had a success in borrowing money there will be an increase in share value or in dividends. Besides, after borrowing success, shares could be sold to some on else. (Smith 2007:291). There are different types of shares: ordinary shares and preference shares. Ryanairs organisation has ordinary shares. Shareholders receive ownership of a small part of a business and they carry complete voting rights. The number of ordinary shares that Ryanair has is 1,476.4 (in Ms) (Ryanair Holdings 2010:138). Correspondingly, companys earnings per ordinary shares are 20.68 (euro cent). However, if organisation will have unsuccessfulness, shareholders will be last people who will receive proceeds and may be receive nothing at all. (Smith 2007:292). 2.2.1. Profit or Loss? Being based on Ryanairs Income statement for year 2010 company got the profit of à ¢Ã¢â‚¬Å¡Ã‚ ¬341million before tax and à ¢Ã¢â‚¬Å¡Ã‚ ¬305.3 million after tax (RH 2010:135). Thanks to lower oil prices, companys traffic increased to 14% of customers. Ryanairs non-ticket revenues rose to à ¢Ã¢â‚¬Å¡Ã‚ ¬661 million or 11% in 2009 but now (2010) account is 22%. Besides, Ryanair opened 280 new routes in 2009, with destinations such as Spain and Portugal for summer travellers, making higher summer rates. Besides, shareholders will receive special dividends up to 550 million euros. Congruently, Ryanairs chief executive OLeary will receive 20 million euros, who owns just 4$of the companys shares. (Guardian 2010) 2.3. Marketing strategy and Target Market Marketing strategy: à ¢Ã¢â€š ¬Ã‚ ¦involves the activities of selecting and describing one or more target marketsà ¢Ã¢â€š ¬Ã‚ ¦ (Lamb et al. 2008:43). To identify target market, an organisation should identify which of the segmentation is distinct and actionable. Ryanairs target is market segmentation activity. Segmenting market relies on detecting the variables that differentiate customers with need (Boddy 2002:215). Ryanair organisation refers to demographic segmentation social class. It can be used characterised function standards such as education, profession and property worth (Kotler 2009:16). Company select only one target segment to focus on, consequently, organisation use concentrated targeting strategy. The advantage is that business may concentrate on resources and can better meet the needs of defined segment (Lamb et al. 2008:247). 2.3.1. Marketing Mix When target market is identified organisation can evaluate marketing mix. McCartneys four marketing mix tools were expanded to 7Ps by Boden, which had a more services focus and included process, physical evidence and people. 7Ps is a necessary mix that company should track to maximise marketplace results (Kotler et al. 2009:17).Ryanair is using 7P Formula for its brand image, which consists of: 2.4. Quality Strategy According to David Garvin (1981) there are 8 dimensions of quality that can serve as a quality framework. For Ryanairs Company quality strategy identification we will use only 4 the most obvious dimensions: Performance characteristics of a service (Garvin 1987:50). For example, Ryanairs service speed, flight booking is depended on your own, because Ryanair is offering only self-service. Another example is absence of waiting, unfortunately, Ryanair not the best in this service, because flights are usually delayed. Perceived quality -it is about clients previous experience, what he thinks about that company (image, reputation) (Garvin 1987:59-60). Focussing on core brand value (providing cheap tickets to approximately 49 million passengers who desire low cost to high service) is a key of Ryanairs success. (Kotler et al. 2009:443). Aesthetics it is about personal judgment of individual (Garvin 1987:59). For example, passenger is ordering some food that looks and tastes not as good as at picture was. In addition, sight or vision of service. For example, Air France KLM have an impression of luxury thanks to leather seats, while Ryanair has plastic seats with blue and yellow as the dominant colours of no frill focus company (Kotler et al. 2009:681). Serviceability how fast client will be served (Garvin 1987:57). For example, passenger is ordering some meal and he gives denomination but not a coins, it will take an eternity to receive back your change. So Ryanair has very poor serviceability. Relying on above mentioned facts it is possible to tell that Ryanair has not got any strategic quality at all. Ryanairs chief executive is obsessed with providing a functioning airline and cared little about pleasing its passengers, passengers number growth and companys profit (Creaton 2007:271). 2.4.1. 3 Key Areas of Quality Quality Service People Marketing High (Service satisfies customers needs) Sales promotion Low (customers are dissatisfied) Food for extra pay; Uncomfortable seats; Checked luggage; Bus transportation into town. Employees must pay for own security checks Staff must pay for own uniforms and parking Staff must supply own tea and water Advertising Service is an indicator of poor quality, because while you are flying at Ryanair aircraft you will not receive any food for free. For example, the hot dog for 4 euros (Kotler et al. 2009:577). Moreover, it is well known fact, that Ryanairs seats are uncomfortable, seats do not recline and seat-back pockets have been removed (Kotler et al. 2009:577). Comparing British Airways (BA) with Ryanair, BA has first business and economy classes seats, while Ryanair has only Economy class seats (British Airways 2011). Furthermore, client should spent extra money for bus or train transportation into town from distant airports that Ryanair uses (Kotler et al. 2009:577). Furthermore, Ryanair has poor quality in HRM. Staff could no longer enjoy their tea or coffee for free, staff must to bring own drinks and snacks to work. Cabin crew were banned to use ovens on board, because there will be no additional cleaning costs. Pilots were told that they can use only one ream of paper a day (for reports). They also have to do bi-annual medical examinations, in their own time, and what is the worst they have to pay for their own for it. Additionally, reduction concerns to uniforms, company will deduct monthly sum from staff pay to cover their uniforms. Besides, there is a problem of absenteeism in Ryanairs company (have lost over 10,000 days) (Creaton 2007:239). Ryanair is famous with rude and scandalous posters. One of the examples is poster which offended BAs company (Creaton 2007:239). Comparing Ryanairs posters with BAs we can say that BAs advertising is more enjoyable, because there are no slogans that are concerned with price reduction (see Appendix 1 and 2). The only thing that has a high quality is sales promotion; because a quarter of seats are free, passengers pay only taxes and fees of approximately 7 16 euros (Kotler et al. 2009:577). In addition, buying a ticket passenger can return their 10 pounds, receiving a coupon (after completing online booking Ryanair offer to complete form). 2.5. Sequence of Supply Chain Activities Ryanair Company provides transaction by airplane services. The table below shows the sequence of supply chain activities. At First, passengers decide to use Ryanairs airline then they have to complete the online form at Ryanair.com, then passengers will receive digital receipt at their e-mails. The following stage is online check-in, which you must to complete from 15 days up to 4 hours prior to passengers scheduled flight departure. Moreover, client must to print check in ticket. (à Ã‚ ¡Ãƒ Ã‚ Ãƒ Ã…“ à Ã¢â‚¬ Ãƒ Ã… ¾Ãƒ Ã¢â‚¬ ºÃƒ -à Ã¢â‚¬ ¢Ãƒ Ã‚  à Ã‚  Ãƒ Ã‚ Ãƒ Ã‚ ¡Ãƒ Ã… ¸Ãƒ Ã¢â‚¬ ¢Ãƒ Ãƒ Ã‚ Ãƒ Ã‚ ¢Ãƒ Ã‚ Ãƒ Ã‚ ¢Ãƒ Ã‚ ¬) At day of flight traveller arrives to the airport and registers their luggage and then goes transportation. When passenger arrives in the airport he should undergo the same procedure as well as before flying (registration, à Ã‚ ¿Ãƒ Ã‚ ¾Ãƒ Ã‚ »Ãƒâ€˜Ã†â€™Ãƒâ€˜Ã¢â‚¬ ¡Ãƒ Ã‚ µÃƒ Ã‚ ½Ãƒ Ã‚ ¸Ãƒ Ã‚ µ luggage). The disadvantage of Ryanairs Supply Chain service output is waiting time. It is the time that customer has to wait before flight. The lower the waiting time, the higher the level of service (Bowersox et al. 2010:51). For example, Ryanairs flights are often delayed and sometime even cancelled. Consequently, Ryanairs level of service is poor. 2.5.1. Value -Added Services Ryanairs internet booking is the value-added service in Supply Chain process. According to Bowersox (2010) et al. value-added services refer to unique activities that firms can develop to increase their productivity. For example, internet booking is unique activity, and passengers, buying tickets, online can save they time. In addition, online check-in is value added service, because if passenger does not have luggage (more than 15 Kg) he can go straight to the gate. Online check-in helps to save passengers time (do not wasting time staying in the registration queue) and companys time and money (staff working hours). The company is in great demand at consumers despite that consumers are performing self-service, of course except transaction by airplane. People are ready to for this kind of services, because they prefer low cost rather than high quality or supply chain services. Ryanair is offering close distance only that is why consumers prefer low cost ticket, 2 or 4 hours may not cost a high quality. 3.0. Conclusion The main conclusion that can be drawn therefore is that: 1. Ryanair organisation is trading in the public sector that gives an advantage for its owners, because private sector helps to earn money for them. Also, Ryanair adopted divisional structure, because airline has it offices almost in all over Europe. 2. Ryanair is run by retained profit and equity finance. Furthermore, company is making profit of à ¢Ã¢â‚¬Å¡Ã‚ ¬341m before tax. 3. Ryanairs target market is demographic segmentation if speak in detail Ryanair company is considering social class for characterising function standards such as education, profession and property worth. Ryanair is using Seven P Formula as a marketing mix for its brand image. 4. Quality dimensions speak about that Ryanair business organisation has got a poor quality. 3 key elements: people, service and marketing -are not high quality. The only thing that is high quality is Ryanairs sales promotion. 5. Almost all the Ryanairs services are self-services, except transaction by airplane. Correspondingly, Ryanairs supply chain has disadvantage such as service waiting time and supply chains poor quality. Ryanairs trading in the last 5 years are talking that organisation had pick moments and also had some falls. Generally, company had shown excellent performance in low-cost strategy, increasing it passenger number from 34.8 million (2005) to 66.5 million (2009), while many of Ryanairs competitors announce losses and even more go bankrupt. During 5 years Ryanair has opened bases several new bases such as Bournemouth, Birmingham and Belfast. Forecasting how the Ryanair business may proceed in the current economic climate, I may say that Ryanair will continue to exist in the world market, because its chief executive knows what people want low cost tickets. Consumers interest in traveling will continue to exist even in economic recession time. While consumers incomes are falling but supply is increasing, Ryanairs organisation will continue to offer low cost seats or even seats for free. I assume that in future Ryanair will expand it destinations to other continents such as South America and Africa, because company has got huge possibilities for that. The only thing to do is to find additional investors and to think over the strategic plan. 4.0. Recommendations In the light of these conclusions, I would recommend Ryanair organisation to improve organisations supply chain. All the Ryanairs destinations are operating into far-flung airports and passengers are confused about airports. All that it is necessary is change some of the destinations to major cities. Another solution is to write not only the airports name and country but write a citys name as well. In addition, I would recommend to improve quality strategy a specially one of the quality aspects people (HRM) as staff may start to strike. Their needs are not considered, company should prove such necessary elements such as uniforms and bi-annual medical examination. Of course, it will cost huge amount of money for the organisation but still staff will be satisfied. As a consequence, staff will work better and Ryanairs service will be little improved as well. References Boddy, D. (2002) Management An Introduction (2nd Ed.) Harlow: FT Prentice Hall. Bowersox, J., D., Closs, J., D., and Cooper, B., M. (2010) Supply Chain Logistics Management (3rd Ed.) New York: McGraw-Hill. British Airways (2011) Travel classes [online] available from [5 February 2011]. Garvin, D., A (1987) Managing Quality, New York: The Free Press. Guardian.co.uk (2010) Ryanair returns to profit [online] available from [9>HYPERLINK http://www.guardian.co.uk/business/2010/jun/01/ryanair-returns-to-profit> [9 [9 February 2011]. Kotler, P., Keller, K.L., Brady, M., Goodman, M., and Hansen, T. (2009) Marketing Management. Harlow: Pearson Education Limited. Lamb, W., Hair, F., J., and McDaniel, C. (2008) Marketing (10th Ed.) Mason: Nelson Education, Ltd. Manak, S. (2009) Introduction to Business Organisation 121BSS, Glasgow: McGraw-Hill. Palmer, A., and Hartley, B. (2006) The Business Environment (5th Ed.) New York: McGraw-Hill. Ryanair (2009) About Us [online] available from [27>HYPERLINK http://www.ryanair.com/en/about> [27 [27 January 2011]. Ryanair (2010) Logopedia [online] available from [31>HYPERLINK http://logos.wikia.com/wiki/Ryanair > [31 [31 January 2011]. Ryanair Holdings (2010) Annual Report Financial Statements 2010 [online] available from [3 February 2011]. Siobhà ¡n Creaton (2007) RYANAIR: The Full Story of the Controversial Low-Cost Airline, London: Aurum Press Limited. Smith, M. (2007) Fundamentals of Management, Glasgow: McGraw-Hill Education. Bibliography Beckford, J. (2002) Quality (2nd Ed.) London: Routledge. Calder, S. (2002) No Frills The Truth Behind The Low-Cost Revolution In The Skies, London: Virgin Books Ltd. Harrington. J., H. (1987) Poor Quality Cost, New York: Mareel Dekker, Inc. Hoyle, D. (1997) QS 9000 Quality Systems Handbook, Newton: Butterworth Heinemann. Hutt, M., and Speh, W., Th. (1998) Business Marketing Management a strategic view of industrial and organizational markets (6th Ed.) Orlando: The Dryden Press. McDaniel, C., Lamb, W., Ch., and Hair, F., J. (2008) Marketing (10th Ed.) Mason: Nelson Education, Ltd. Waters, D. (2003) Logistics An Introduction to Supply Management, New York: PALGRAVE MACMILLAN. Appendices Appendix1

Terrorism and Game theory :: essays research papers fc

Terrorism is a rare, broad concept that affects individuals, schools, corporations, and governments alike. Generally terrorists end up wanting to make change with governments, and governments are usually the only groups powerful enough to try to deal with governments. But what should be the best strategy to deal with terrorists? Since September 11, 2001 game theory has been used to analyze how governments and how terrorists should act to achieve their best outcome. This paper will analyze the games that these competing forces can use to determine the best course of action.   Ã‚  Ã‚  Ã‚  Ã‚  The current war on terrorism is tending to have three different sides: the United States, the European Union, and the terrorists. Before the September 11th attacks all policies towards terrorism were reactive rather than proactive. So before we get involved with terrorists at all, there is a game in which based on what policy the EU is going to enact, the how should the US act towards terrorism. A proactive policy means that the government is going to attack POSSIBLE terror threats, whereas a reactive policy would mean that there would be no strikes against terrorism unless the terrorists decide to strike first.   Ã‚  Ã‚  Ã‚  Ã‚  Now lets take a look at a model. Lets say, for analysis sake, that a proactive strategy costs a government 6, but casts a benefit of 4 for both governments. For example, if only the US has a proactive strategy, then it’s net would be -2, but the EU would get all 4 of benefit. If both governments are proactive, then the cost is still 6 for each, but the benefit is doubled to 8 because they benefit from each other’s policies. Using this structure, we can construct this normal form of the game:   Ã‚  Ã‚  Ã‚  Ã‚  from Acre & Sandler Vol. 34 In this model it is clear that the Nash Equilibrium is where neither government has a proactive policy towards terrorists. Because neither government is willing to bear the entire cost, neither government will be proactive although the largest benefit can be derived from both being proactive. This is why this is a type of prisoner’s dilemma game. Real life is hardly ever as fair as this model would suggest. The United States is the target of 40% of all terrorism in the world. (Oster) The US is also more often successful in thwarting terrorism than Europe. Thus, a more realistic model might be one in which the United States gets a benefit of 8 for it’s proactive strategy.

Inspirational 20th Century Americans Essay

There are many powerful, influential, and memorable Americans that impacted the United States, and even the world. Of those outstanding Americans, there are three in particular that have impacted America, uniquely. During the 20th Century, Martin Luther King Jr. , Walt Disney, and Bill Gates made strong impacts in our country. These brilliant icons influenced American civilization and culture using their determination, creativity, and intelligence. Martin Luther King Jr. as an average man with a dream to live in an integrated society. He was such an inspirational man due to his strong determination, love, faith, and fearless representation. King applied nonviolent protest to grasp national attention in hope to spread his dream of peace among all individuals, and did all that he was capable of to share that same dream with the rest of society. Also, he led the Montgomery Bus Boycott and participated in The March on Washington where he delivered his well-known speech, â€Å"I Have a D ream†. In 1964 King became the youngest recipient of the Nobel Peace Prize, which was awarded to him for leading non-violent resistance to racial prejudice in the U. S. (Martin Luther King, Jr. ) Due to his perseverance and participation in the civil rights movement, it led to the Civil Rights Act of 1964 which then eliminated discrimination and fulfilled Martin Luther King’s dream at last. Another man that was not afraid of showing the world what he was capable of was Walt Disney. Walt Disney had such an inexplicable imagination that was unstoppable. His love to create and fantasize brought him to produce one of the biggest companies in the country and is now well-known worldwide. He was one of the most iconic figures of recent history; children’s impresario Walt Disney has had a striking effect upon children’s literature through his adaptations of classic novels, unique brand of storytelling, and mass market approach to reaching his target audience (The Influence of Disney on Children’s Literature). Disney Productions reach into the hearts of children, not only by amusing but by fulfilling their urges to imagine and dream. Hundreds of Disney films, cartoons, and productions have been created due to one man’s imagination and resoluteness. Perhaps one of the most intelligent and significant Americans, is Bill Gates. Gates was the first to develop the first user-friendly operating system; previously, the first operating system had a program called DoS, meaning you had to type out commands for your computer in order to perform tasks. Bill Gates and his partner Paul Allen, after receiving money from another invention known as BASIC, decided to create a formal business partnership and created one of the most used operating systems today, Microsoft. This invention leads to most of technology that is used today from the computers, laptops, notebooks, to the handhelds and cellphones we use on a daily basis. All these inventions created by Bill Gates definitely sparked this â€Å"Technology Era†, inspiring people to follow his steps and crave to improve and expand technology in the years to come. As a result of this intelligence Bill Gates had, he is now one of the wealthiest men on earth. All of these iconic and successful Americans shared similar qualities such as determination and intelligence. Each of them accomplished their goals and contributed one thing that ameliorated society. These men brought equality, creativity, and advanced technology that is valued even today. America is beneficial for the capabilities of Martin Luther King Jr. , Walt Disney, and Bill Gates. They impacted our society highly, by improving it in their own ways.

Martin The Warrior Essays - Martin The Warrior, Redwall, Free Essays

Martin The Warrior Essays - Martin The Warrior, Redwall, Free Essays Martin The Warrior Martin In a time of danger A time of hunger The mouse was a stranger The mouse was strong He showed the cats With help from some bats How to behave He showed his pain, anger, and strife The creatures were thankful As a matter of fact He was honored for not only a life But for many years to come The novel, Martin the Warrior by Brian Jacques, is a book about a young mouse warrior named Martin, son of Luke the Warrior, a mouse that fought sea rats, One day, after the murder of most of his tribe (including his wife), Luke set sail to have his revenge against Vilu Daskar, the stoat pirate responsible for the massacre. Before he left, he gave Martin his sword, which had been handed down through their family since Luke's own grandsire lived. This book is about how Martin travels through a land full of moles, squirrels, and other woodland creatures which talk and walk upright. Martin goes around meeting creatures from all different lands and asks them to join his army to fight a tyrant who is keeping slaves in his fort, Marshank. The plot of this book is how Martin and his friends fight the tyrant, Badrang, to free slaves. The main idea of the book is how and why Martin and his army fight the tyrant. When Martin was captured as a slave for Badrang the Tyrant, he was furious. Not only did the evil rat steal his father's sword, he beat and mistreated all of the slaves horribly! Devising a plan, Martin frees himself and two of his friends from the Marshank, the slave camp: Brome the mouse and Felldoh the squirrel. Brome's sister, Laterose (Rose for short) and her companion Grumm the mole all set out with Martin and his friends to go get help from their hometown of Noonvale. Unfortunately, due to the sea's conditions, Martin, Rose, and Grumm get separated from Brome and Felldoh. The two strings of the story carry on and tie together at the end: Martin's group eventually reaches Noonvale, where he returns to Badrang to get his revenge, and Brome and Felldoh join the Rambling Rosehip Players, a bunch of happy-go-lucky animals that made the hardships less hard, and also get to the slave camp. The ending is tragic, and whenever I read it I get depressed. Martin, in the end, retrieves his sword from Badrang, and succeeds in killing him, but Rose, who he has become very much attached to, tries to help Martin in killing Badrang, but only ends up getting killed by him herself. Also, Felldoh died toward the end he had fought Badrang one-on-one but the lousy cheater called his army to help him. Felldoh, being a great warrior, killed many of Badrang's men but did not kill Badrang himself. Brome still lived, but found he did not like war, so he became a healer. Some of the characters that Martin encountered along his travels changed from being his enemies to being his allies. The creatures changed when Martin was off to go fight the tyrant and when he and his friends asked them to which to join fight the tyrant so he could not capture any more creatures for his slaves and makes his horde any more powerful. Sometimes it did not seem believable because of how they turned from enemies to allies instantly and why they joined without even knowing who Badrang the tyrant was. I felt like I had a similar relationship when Martin was leading his army into battle. I have this feeling when Im a captain of my basketball team and I have the partial responsibility of leading them to victory or defeat. I thought that the best scene in the book was when Martins army attacked the tyrants fort for the second time. It reminds me about whenever I lead or am a part of an activity of some sort, like basketball or tennis. I think that the title, Martin the Warrior, is fitting because its simple and it tells what the book is about. I liked the authors style of telling what was going on in the book and how he described it. He

7 Fun Facts About Thanksgiving You Probably Dont Know

7 Fun Facts About Thanksgiving You Probably Dont Know Thanksgiving is a holiday that brings people together. Regardless of what your race, religion, gender, or sexual orientation is, it’s a time when we can all get together, enjoy good food and share what we’re thankful for. To get you prepared for this year, we’ve compiled an infographic with some fun facts about Thanksgiving you might not have known.

How personality affect organization Essay Example | Topics and Well Written Essays - 4500 words

How personality affect organization - Essay Example The examination of the influence of personality on the organizational behaviour has led to the assumption that the interaction between the firm and the employee is intensive and constant. Moreover, it has been found that the diversity as a phenomenon does not occur only in the lower organizational levels but can equally appear in the managerial department. On the other hand, the existence of differences among a firm’s employees cannot be considered as disadvantage but should be viewed instead as a challenging experience for every organization. In this context, it has been proved that the existence of diversity is not connected with the negative phenomena that can be often observed in an organizational environment, like the fraud or the sabotage which are more individual – related. However, because the existence of diversity may create problems to the daily organizational operations – particularly when there are not the mechanisms for the successful operation of s uch a business strategy, it has to be noticed that in order for an organization to apply a diversity schema to its employment sector, the relevant measures have to be taken in advance. It should be noticed here that any relevant measure has to be tested in advance not only as of its financial cost to the company involved but mainly as of its effects to the firm’s employees.

Dislocated Shoulder Essay Example | Topics and Well Written Essays - 250 words

Dislocated Shoulder - Essay Example In most cases,  dislocation occurs due to direct fall or blow on the outstretched arm. Additional, there are posterior (backward) and the inferior or the downward dislocation (Rockwood, 2009). The posterior occurs occasionally, and it is to electric shock. Shoulder Dislocation often leads to severe pain that makes the victim unable to move the affected shoulder in a particular direction; thus, making their rams numb. Sometimes, the dislocated shoulder makes the arm twist off the body with the arm facing towards the back (Kuehl and National Association of EMS Physicians (U.S.), 2002). A severely dislocated shoulder is visible whereby the victims shoulder appears unusual. Dislocated shoulders can be tested and examine in different ways; however, it is pertinent to note the time of injury, prior medical condition to the problem or injury, and how the injury occurred. Some of the tests include the deltoid muscle test, touch sensation, twist, hand movement, and x-ray in the invisible situations (Rockwood, 2009). The treatment of the dislocated shoulder may include medication to a lessen pain and some cases require a general anesthetic. The treated patient is often sent home in shoulder immobilizer or sling (Rockwood, 2009). This reduces movement of the shoulder thereby facilitating recovery. Additionally, a pillow may be placed in between the body and the affected arm to help support the injured shoulder. A fully recovered victim may get back to the pitch but can avoid or prevent further injuries by learning safe landing